Operation management of Primark and Atlas Honda

Operation management of Primark and Atlas Honda INTRODUCTION The report describes the operation management of PRIMARK and the ATLAS HONDA LIMITED PAKISTAN which are two different companies in two different industries. PRIMARK in garment industry is a big retailer in the high streets for the readymade cloths which is basically belongs to tertiary sector (service) in which it distribute/sell the manufactured goods(cloths)in his retail stores and the ATLAS HONDA is a joint venture which manufacture and sell automobiles which is in manufacturing industry. This report is structured in a way that describe both companies 1: Competitive priority 2: Marketing strategy and also compare and contrast their operations in their industries and report also include the analysis of their internal factors as capacity planning, inventory management, quality control and the external factors as environment, innovation. After the report we will be able to understand the operating management of the two different industries which help us to gain knowledge to design one best operating model which help us in both industries. Before forwarding to the report structure as discuss above we need to know about both companies to be familiar with their operations. PRIMARK PRIMARK is the subsidiary company within the ASSOCIATED BRITISH FOODS and one of the biggest retailer in UK who sell readymade clothes with stylish fashion, design and variety at affordable prices. It focus on womenwear, menwear, childrenwear and home products. In 1969 the first store opened in DUBLIN(IRELAND) in the name of first Pennys store and till 1973 the number of stores reached at18 in all around the IRELAND, in the following year it expanded to GREAT BRITAIN and opened his first stores in DERBY and BRISTOL and in within next 10 years the number of stores become 22 in each. After expansion to GREAT BRITAIN, in 1995 PRIMAK applies the acquisition policy in his expansion and acquire first BHS ONE-UP discount chain in UK 16 stores,then CO-OP with 11 stores, 11stores from retreat ion of A C. After 2005 PIMARK moved to Europe for more expansion and opened stores in SPAIN,PORTUGAL,HOLLAND,GERMANY,BELGIUM. Till September 2010 it has 150 stores in UK. Its competitors are NEXT, ZARA, GAP, RIVER ISLAND etc which compete in different bases of competitive advantage. We take only UK market for the Primark business operation. http://www.primark.co.uk/page.aspx?pointerid=eb44df4565934edca627dac6ec12145a Last access 10th march 2011 ATLAS HONDA LIMITED (AHL) PAKISTAN ATLAS HONDA LIMITED PAKISTAN is a joint venture of ATLAS GROUP and HONDA MOTOR CO.LTD which manufacture and sell motorcycles. The company was created by the merger of Panjdayar LTD and Atlas Autos LTD, in 1988. AHL manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. The Company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service. ATLAS HONDA manufactures four models of motorcycles 1: CD 70 2: CD 100 3: CG 125 4: CG 125 DELUXE Company has two big inhouse manufacturing capability at Karachi (Sindh) which manufactures 300 units of CD 70 only and Sheikupura (Punjab) plants which manufactures all four models. A vast and growing network of over 1600 sales service and spare parts dealers has been established in all over the country. Company has more than 60% of market share in Pakistan motorbike industry, it exports the products to Bangladesh and Afghanistan. http://www.atlashonda.com.pk/company. Last access 10th of march 2011 COMPARISON/CONTRAST OPERATIONS IN BOTH ENTITIES In any organization the operation function is the part of organization which produces the products and services for that entity, it is not called with same name all the time but it is concerned with managing the core purpose of organization which produce some mix of products and services. nigel slack, stuart chambers, robert johnston , alan betts (2009).operations and process management. 2nd ed. england: pearson education limited. 1-1. In another words the operation is defined as the systematic design, direction and control of process that transform input into services and products for internal, as well as external. Primark and Atlas Honda are two different companies in two different industries, one is a retailer in service industry and 2nd is in manufacturing industry. the service sector create value or add value to the product and manufacture industry produce the tangible product so some similarities and contrast appeared in their operations which can be analyzed and criticize on the basis of their marketing strategy and their competitive priority. MARKETING STRATEGY Market strategy is developed by the entities to fill the gap between current performance and the forecasted performance which is the objective/targets of the entity to achieve, so the company develop the marketing strategy for its product in target market for targeted customers to make them aware to the products and service it provides. Cim,bpp, 76-77 2008 We can use the Ansoffs growth model which is used to analyze the product and market of the company in its marketing strategy. cim (2007). professional diploma in marketing. 3rd ed. london: BPP. 76-78.http://franteractive.net/resources/Ansoff-Matrix.GIF We will use this model to define and criticize the marketing strategy of the Primark and Atlas Honda. MARKETING STRATEGY STRATEGY PRIMARK AHL Market penetration Y N Product development Y Y Market development Y Y Diversification N N Primark has its objective of DELIVERING VALUES AND TRADE ETHICALLY http://www.primark.co.uk/ethical/values last access 10th march 2011 Primark use the leaflets drop, ads on bus shelters, the London Underground and radio ads. university of wales, marketing, database source complete Above marketing strategy used by Primark for his new stores in BRITAIN and it opened six more new stores one of which is in the oxford circus. According to Ansoff model we can explain the marketing strategy of Primark as follows Market development strategy which is in new market in existing product so the entry from Ireland and to Britain and other European countries is the example of entry in new market. Product development is in new product in new market, so Primark products are women, men, child wears but it include homemade garments as well, product development strategy basically elicited the customers to come in the store for all his garment needs. But the problem in market development strategy is the high distribution cost which Primark used to distribute his merchandise which it get form Asian countries and distribute them to his different stores which cost him high and reduce his profit. http://www.businessweek.com/globalbiz/content/jun2009/gb20090616%5f4 498429.htm. Market penetration is to enter in the market with the low price to compete in the market as the GILLETTE company sell his MACH 3 new product in the market on 60% of cost which is the best example of market penetration to enter in the market with low price, so the entrance of Primark in the BRITAIN garment industry is the market penetration in the presence of GAP,NEXT etc, with low cost strategy, but market penetration strategy has the main criticize is that it starts the price war in the market and through the small entities out of business Diversification is to diversify from the industry to another industry which comes into unrelated diversification so the parent company of Primark ASSOCIATED BRITISH FOOD, who diversify from food to garment is the unrelated diversification. But Primark has it self not any diversified activity in any other industries. ATLAS HONDA use mostly the electronic media for his products marketing as internet, television ads, salesmen etc. For CD 70 and CD 100 Atlas Honda target middle income families and mostly these bikes used in villages due to the brand loyalty and durability. CG 125 and CG125 DELUXE these both bikes target the special segment of market with the customers who want to pay more for high speed and beauty of the products. DIVERSIFIATION is the Honda joints venture in Pakistan as Atlas Honda is his related diversification in motorbike industry. The problem with Atlas Honda in his joint venture is that it manufacturing units in Pakistan and the changing political parties and insecurity affecting its this diversified product making units which affect the motorbike production and the business as well. Product Development is the four type of product CD 70, CD 100, CG125, CG125 DELUXE are the example in market for product development, the Atlas Honda believe in quality in return of high prices which opened the ways for his competitors with low cost and low price strategy like Chinese company STAR, SOHRAB, LIFAN etc. which affect the market share ( 63% in Pakistan) and the profit of the company. Market Development strategy of ATLAS HONDA is it exporting the products to Bangladesh and Afghanistan is its market development in other countries, this means the distribution cost will be high for Atlas Honda and affect his sale and profit in the market. COMPETITIVE PRIORITY Competitive priority include low cost operations, top quality, consistent quality, delivery speed, on time delivery, development speed, customization, variety and volume flexibility, these are the competitive priorities which set a company aside and superior to the rest of the companies in the industries by the result of his operations, it is not necessary that a company acquire all of them to compete but it can get any mixture of them to perform well. Under we show the similarity and contrast in the competitive priority of the PRIMAK and ATLAS HONDA LIMITED. It is need to be cleared that under the table the element of competitive priority is categorized in four broad concepts. COMPETITVE PRIORITY C.P PRIMARK ATLAS HONDA LTD QUALITY TOP QUALITY N Y CONSISTANT QUALITY Y Y COST LOW COST OPERATIONS Y N TIME DELIVERY SPEED N Y ONTIME DEIVERY N Y DEVELOPMENT SPEED Y Y FLEXIBILITY CUTOMISATION N Y VARIETY Y Y VOLUME FLEXIBILITY Y Y QUALITY Quality is different for different customers, quality is simply defined as the completeness of features, value for money, conformance of specification, reputation. Consistent quality In the case of Primark and the AHL both companies products have the similar feature of consistent quality as in the Primark in garment industry sell fashion cloths for men, women, children and homemade products and AHL in motorbike industry both meet their design and specifications on the continuous basis to maintain the consistent quality of their products Top quality on the other hand the AHL is manufacturing and selling the top quality motorbikes in the motorbike industry of Pakistan thats why AHL has 63% market share in the market but the Primark is selling low quality products in the garment industry of Britain against his major competitors GAP, NEXT, ZARA which is the major difference in both of companies. COST Cost feature include manufacturing cost, value added cost, running cost, service cost and selling price is included Low cost operations: Primark is the strategy of low cost on which it sell its outsourced garment products to the customers by adding its services with its efficiently designed and operation process (appendix 2).so this strategy in the motorbike industry of AHL in Pakistan is applied by Star company and Titan company is the example of low cost operations. So in the Primark business the low cost operations credit goes to its supplies from its suppliers who operating their activities in low wage and other low production cost countries like Bangladesh. But the AHL is differentiate strategy for its product so its premium charges for his products in the market and this example in the garment industry is the ZARA, NEXT, GAP etc in the garment industry of UK. AHL operations are in house system in which a efficient manufacturing process is undertaken with all new production and management techniques (JIT, MRP, TQM)and charge the highest price in the market. (appendix 1show the process of operation in both companies) TIME Time included the delivery time, manufacturing lead time, due date, frequency of delivery, rate of production of the entity. AHL has its two manufacturing plants one is in Karachi and 2nd is in Shekhupura, AHL has Karachi plant produce 300 units of motorcycle per day. AHL has design its process efficiently to minimize the manufacturing lead time and fulfill the customers orders on time but again this internal efficiency depend on suppliers relation and efficient supply chain. The production example given 300 units for Karachi plant is the best example of manufacturing speed which is short and good for the company and this in return help on time delivery system where demand occur. The Primark outsourced its garment products from ASIAN countries mainly from Bangladesh, so according to the nature of the business in its industry the Primark has face fast development speed in the products because its products become out of fashion very fast so Primark has need the good relationship with its supplier because of its fast changing industry nature so wants the continuous deliveries. AHL also used the product development in its manufacturing plants in KARACHI and SHEHUPURA for introduction of new products. FLEXIBILITY Flexibility include the customization, variety and the volume of the production. The AHL production have all the customization, variety and volume features are included for example the four different products it produce is one feature of customization, variety and volume in production process is to support larger volume production and quickly manage within fluctuating demand which is again come in AHL production system in which it produce four type of customized motorbikes for targeted customers market with the production capacity of 600000 per year. The variety and volume flexibility is also seen in the Primark retail stores in which large amount of fashion cloths for all men, women and children are on the shelf and in the warehouses but the customization is in the product is not inside its process because it sell the products TO general public in the market. B: criticize 1: CAPACITY MANAGEMENT Capacity information is used by the companies to analyze and maximize their output, understand the companies capacity cushion and use the information for long and short term decision for expansion strategies. Capacity planning is a systematic approach to three issues pertaining to capacity,estimating the amount of capacity required, evaluating the alternative methods to augmenting the capacity and devising methods to use capacity effectively. b.mahadeven (2007). operations management theory and practice. new delhi: dorling kindersley. 219-221. The firm go through the situation of overcapacity, appropriate capacity and inappropriate capacity. The size, time and capacity become the constrains in the organizations. The company use the expansion and see and wait policy to cope when they face the constrains for example the BRITISH AIRLINE use the seats as his capacity, PRIMARK floor space and the ATLAS HONDA use his machines or the process in the one constrain theory as a capacity which become the constrain at the time of demand. In short time company use to manage itself within capacity but in long term it use to expand by acquisition or investment in the operation process. The capacity management take long time to manage if it applied by expansion policy with the large investment in operations to cope with demand but in short term lose the increased demand. Capacity planning included the judgment with based on the experience and the capacity planning used to get the economy of scale but after an specific point this benefit turns into the marginal increased unit cost which start to reducing the profit. b.mahadeven (2007). operations management theory and practice. new delhi: dorling kindersley. 219-235. Inventory management. Inventory management can be defined as Systems and processes that identify inventory requirements, set targets, provide replenishment techniques and report actual and projected inventory status. The companies use the different inventory methods for managing inventories 1: Just in time (JIT) In the JIT method the company use the pull strategy according to which it place orders when it requires for production or demand by customer. CIMA P7, CIMA PUBLISHER,2005 2: Economic Order Quantity(EOQ) The EOQ system is a quantitative method for inventory management , which minimize the inventory holding cost and ordering cost by use of a formula : à ¢Ã‹â€ Ã… ¡2*A*CP/CH 3: SAFETY STOCK Is a PUSH POLICY, safety stock is normally used traditionally to cope with unanticipated demand so the large buffer stock is retained in the big warehouses to manage with the unforeseen demand otherwise the company lose the sales and there will emerge the danger to lose the customer so company pay more to stock the inventory and pay more to stocking. 4: ABC INVENTORY is use to cauterize the inventory according to their value in organization . The companies used to manage their inventory because on average, 56 cents out of every dollar of revenue (i.e. 56 percent of revenue) to cover the direct cost of purchased goods, with this percentage figure being even higher for the typical wholesaler or retailer (Monczka et al., 2002; Handfield, 2002). Add to this figure the indirect cost of having to manage inventory of purchased goods (which has been estimated to be 30-35 percent of the value of purchased goods see Chase et al., 2004)and the total cost of purchased goods inventory can be quite alarming. The inventory management need the investment and warehouse which used by PRIMARK who received the outsourced supplies and distribute to other stores in Europe which cost him high and reduce profit. The inventory management polices as JIT and ABC systems want the basic changes in operation and the process and affect the emplyees as well to understand the them. New inventory policy as JIT want supplier commitment because it change the whole supply chain and want the amendment in suppliers system so it affect all supply chain system. organizational management and information system,2005,oxford,c.i.m.a The PRIMRK and the AHL need to decide the inventory management system before the decision of capacity management because the JIT system not need high investment on expansion policy. PERFORMANCE MEASURE Here we use two type of performance measure 1: Multidimensional performance measure Balance scorecard 2: Qualitative performance measure Matrices 1: BALANCE SCORECARD The balanced scorecard translates mission and strategy into objectives and measure into four different perspectives provide a framework, a language, to communicate mission and strategy, it uses measurement to inform employees about the drivers of current and future success. By articulating the outcomes the organization desires and the drivers of those outcomes, senior executives hope to channel the energies, the abilities, and the specific knowledge of people throughout the organization towards achieving long term goal. It should be used as a communication, informing, and learning system not controlling. (adopted, Kaplan and nortan, 1996, p.25) Balance scorecard does not lead to a single aggregate summary control for example if we use RETURN ON INVESTMENT (ROI) it conveniently show how things are going. No clear relation between the BSC and shareholders value. Measure may give conflicting signals and confuse management. For example high customer satisfaction lead to falling financial indicators. BSC involves substantial shifts in corporate culture to implement. So if the AHL and the PRIMARK use the balance scorecard for their performance measure the above problems also occur in the system. So the capacity management and the inventory management comes in the internal business process part of the balance scorecard. Supply chain value Normally porters value chain model used for analyzing the operating process in manufacturing industry but we can use it in service industries as well. These activities are linked with each other to create value for the customer in the product and service. (appendix 1 shows the value chain of both companies). But the supply chain value add two more componenets in the value chain. Supply value chain à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ company value chain à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ customer value chain According to a July 16 report in The Wall Street Journal, Nissan Motor Co. halted production at four factories in Japan and at two auto manufacturing plants in the United States for three days in July due to a delay in the shipment of engine control units from supplier Hitachi Ltd. Hitachi officials said the delay was caused by a shortage of semiconductor chips from its suppliers. Nissan, which had adopted the Lean model about five years ago and dramatically reduced its inventory, said the production stoppage will reduce the companys output by 15,000 vehicles. However, Lean expert Matt Wrye, who writes the Beyond Lean blog (beyondlean.wordpress.com), said that Nissans issues were the result of a misapplication of Lean techniques. If you had hiccups in procurement, Lean behavior would ask questions around what are the hiccups in procurement, he wrote. Then Nissan would solve [these] problems, not arbitrarily start to add more suppliers just in case they have a similar hiccup in the future. http://www.isixsigma.com/index.php?option=com_k2view=itemid=1699Itemid=156 last access 22 march 2011 Total Quality management TQM is a process and philosophy of achieving best possible outcomes from the inputs, by using them effectively and efficiently in order to deliver best value for the customer, while achieving long term objectives of the organization. r.ashley.rawlins (2008). total quality management. london: authur house. 5-10. TQM involves the three main components Customer satisfaction involve conformance to specification, value, fitness for purpose, support, psychological impression Employee involvement include cultural change, teams. Continuous improvement is based on the philosophy of KAIZEN theory, to improve in each aspect of the entity. Quality as four type of cost Prevention example check the inbound logistic Appraisal example quality of inbounds Internal failure include cost of failure before sell to customers External failure example warrantee, guarantee TQM is the continuous improvement in the product and services which is not enough because the quality is what the customer so the AHL not only continuous improve the process but also make sure the customers needs in his products. TQM is not easy to apply but it needs a long time to internalize in the companies all aspect and it is also expensive for any company for example if Primark want the quality in his services it need to implement in each activity. TQM want the employee commitment so it is not easy to get the person to do what you want . TQM wants the cultural change in the organization which is a challenge for the organization and if not implemented successfully its become the danger for the companys survival. http://findarticles.com/p/articles/mi_m3257/is_n12_v47/ai_14858551/?tag=content;col1 last access 21 march 2011 1:

Pablo Escobar Essay -- Biography Biographies Bio

Pablo Escobar The paper traces Escobar's life from humble peasant beginnings to powerful cocaine drug dealer and kingpin. The paper discusses the sound financial decisions Escobar made as well as the way he invested in legitimate projects using the funds he gained illegally. The paper explores the influence Escobar had and the way he worked, ultimately unsuccessfully, to establish a no-extradition clause into the Colombian constitution. Pablo Emilio Escobar Gaviria was born on December 1 1949 and died on December 2, 1993. Pablo Escobar was a man of power and riches during his time in history. He become famous as a Colombian drug wholesaler . Pablo Escobar beacome so rich and powerful in the drug business that in 1989 , Forbes magazine had listed him as the seventh richest man in world. richest man in the world.He is actually considered to be one of the most most brutally cruel, determined and prevailing drug dealer in history. Pablo once told his mother that he wanted to be "big" someday but I don't think this was what she had in mind. Pablo started out making money by sneaking into grave yards at night and stealing the tombstones from the deceased he would then sand blast the engraving off of the tombstone and sell them as new grave markers to the Panamanians. By age twenty Pablo was also an accomplished car thief. His small time crimes would never amount to what he was going to become. His reputation grew after a well known Medellin drug dealer named Fabio Restrepo was murdered in 1975 ostensibly by Escobar,all of Restrepo's men were informed that they now worked for Pablo.. It was here that he began his pattern of dealing with the authorities by either bribing them or killing them. During the 1980s, Escobar ... ... special. He wanted to get to the top quickly and as a child decided he was not going to take the slow and steady path that law abiding citizens took. He began a life of crime, without regard to who he hurt and killed along the way. His eventual success in the community did not negate the means he used to gain that success however and when he tried to use his gained political popularity to change the constitution in a manner that would erase his past the public turned on him. He went to prison, escaped and died. Had Escobar not existed, the business aspects of the drug world would not be as organized as it is. He was able to develop solid financial and business practices in an illegal world. He left a mark in which is name will always be associated with the notorious drug lords of the world. Pablo Esobar wanted the good life, but he didn't care who he hurt to get it."

Academia and Briefly Summarize

BAYLORIndicate any special experiences, unusual factors or other information you feel would be helpful in evaluating you, including, but not limited to, education, employment, extracurricular activities, prevailing over adversity. You may expand upon but not repeat AMCAS application information. 2000 character limit.COLUMBIA1. Please describe your parents’ occupations: (250 char.)2. If your first and last name is often mispronounced, how do you pronounce it? (250 char.)3. Have you previously applied to P&S? (Yes/No)If yes, briefly summarize your activities since your previous application:4. If you took time off from your undergraduate studies, please briefly summarize your reasons for doing so. (250 words)5. In what collegiate extracurriculars did you engage? (250 words)6. Did you work for compensation during college during the year or the summer? YesNo If so, what did you do? How many hours a week did you work? (250 words)7. If you have graduated from college, please briefly summarize what you have done in the interim. (300 words)8. What challenges do you expect to arise from living and working in a complex urban environment? How will you meet them? (250 words)9. Is there anything else you would like us to know? (300 words)DARTMOUTH1. Please indicate your plans for the 2012-13 academic year. If in school, please list your courses. If working, let us know something about the nature of your job.2. Please share with us something about yourself that is not addressed elsewhere in your application and which could be helpful to the Admissions Committee as we review your file.HARVARDD. If you have already graduated, briefly (4000 characters max) summarize your activities since graduation.E. If there is an important aspect of your personal background or identity, not addressed elsewhere in the application, that you would like to share with the Committee, we invite you to do so here. Many applicants will not need to answer this question. Examples might include si gnificant challenges in access to education, unusual socioeconomic factors, identification with a minority culture, religion, race, ethnicity, sexual orientation or gender identity. Briefly explain how such factors have influenced your motivation for a career in medicine.(4000 character maximum)DUKEDescribe the community in which you were nurtured or spent the majority of your early development with respect to its demographics. What core values did you receive and how will these translate into the contributions that you hope to make to your community as a medical student and to your career in medicine?What is the most significant moral or ethical dilemma that you have faced in your life (excluding instances of academic dishonesty involving another person)? Describe how you dealt with and potentially resolved it, including beliefs, resources, individuals, etc. How did this dilemma and its resolution change your life and what, if any, impact will this have on your future as a health c are provider?What has been your most humbling experience and how will that experience affect your interactions with your peers and patients?The curriculum at the duke university school of medicine is unique and academically challenging. Please describe how the duke curriculum is well-suited to your learning style and how it will serve your long term career objectives.There are 3 optional essay topics:Giving Back To Your Community: What is the value of giving back to your community? Is it a more important attribute of a physician than of others performing other roles within a community?How Are You Misunderstood: What are people most likely to misunderstand about you and why?

Marketing of Service †Restaurant Chain Essay

With the rise in disposable income, dining outside has become a staple part of the modern world. This has been a phenomenon of most of the cities across the continent. The beautiful and pristine continent of Africa is no exception with the spurt of the cities and the settlements from the outside countries. An interesting cradle of development in the continent is the country of South Africa. As the standard of living of most South Africans has risen over the last decade, eating out has become a popular leisure activity. According to Statistics South Africa, restaurants and coffee shops are steadily growing their businesses year on year. Take-away also did well, with businesses growing at an annual rate of around 15%. These increases were in spite of rising interest rates. In recent years, this market has grown and more restaurants have opened – offering a wide variety and an improving quality of food. So, while the market offers plenty of opportunity for a small business, it also demands quality and preferably a special or different offering. We, at Golden Restaurants , in our explorations to roll out across the seas , couldn’t help overlook this burgeoning market. Hence, going ahead with our vision of taking our Flagship Restaurant Brand ‘The Golden Bowl’ to the International Market, we have thought of setting our eyes on the Africa’s , the beautiful South Africa to begin with . Being in the Indian Restaurant Market for quite sometime and having burnt our kitchens to serve clients from different classes , particularly , the rich and the creamy , we would like to conjure our expertise in positioning ourselves as a class apart and an amphitheatre for the Rich and the Super Rich Indian South Africans . This document provides a peek into the South African Indian Market and our strategy to market and promote the experience of Dining in a different way to the Rich Indian populace. Introduction Setting up a restaurant means first deciding what type of food to serve. South Africa has plenty of ‘traditional’ dishes of its own, and has long been a fertile market for cuisines from India, Italy, Greece, France, China and Japan. This exposure has grown in the last decade, and will continue as the country has become home to thousands from other African countries. Knowing our expertise in the Indian Cuisines, we plan to target High-earning individuals or families of the large Indian Diaspora with plenty of disposable income but not much time as well as dual-income family groups and the Flux of Indian Tourists to the country. Though there are a sizeable number of Indian Restaurants, around 40, located in the Indian strongholds like Durban, Johannesburg, Cape Town, Pretoria catering to the different strata of the diaspora, we intend to focus ourselves on the niche rich segment and provide an enriching experience with differentiated Service Value Addition. We plan to start with Johannesburg, as our strategic location , it being a hotspot of Indian settlement and also one of the wealtiest cities of the country . We would like to offer our guests a dining experience like no other. A unique, interactive dining experience creating memorable moments with family and friends or the corporate honchos. From the time the first piece of bread is dipped and the last piece of dessert is savored, you’ll be graced with the time to discover new things about people you thought you knew. And, those you’re getting to know. The emphasis would be on the first impressions and the power of contrast, simplified but exhaustive dining, an engagement of the senses and a choreographed ambience. The pick of the cuisines of the four corners of India would be on offer and the Indian exotic feel would be the main forte. Indian Diaspora in South Africa The history of the Indian diaspora in South Africa is a fascinating saga of almost a hundred & forty years. Indian South Africans are people of Indian descent living in South Africa and mostly live in and around the city of Durban, making it ‘the largest ‘Indian’ city outside India’. Many Indians in South Africa are descendents of migrants from colonial India (South Asia) during late 19th-century through early 20th-century. At other times Indians were subsumed in the broader geographical category â€Å"Asians†, including persons originating in present-day Iran and parts of the small Chinese community. The modern South African Indian community is largely descended from Indians who arrived in South Africa from 1860 onwards. The first 342 of these came on board the Truro from Madras, followed by the Belvedere from Calcutta. They were transported as ndentured laborers to work on the sugarcane plantations of Natal Colony, and, in total, approximately 150,000 Indians arrived as indentured laborers over a period of 5 decades, later also as indentured coal miners and railway construction workers. The indentured laborers tended to speak Tamil, Telugu and Hindi, and the majority were Hindu with Christians and Muslims among them. The remaining Indian immigration was from passenger Indians, comprising traders, and others who migrated to South Africa shortly after the indentured labourers, paid for their own fares and travelled as British Subjects. These immigrant Indians who became traders were from varying religious backgrounds, some being Hindu and some being Muslims from Gujarat (including Memons and Surtis), later joined by Kokanis, and Urdu speakers from Uttar Pradesh. . There was also a significant number of Gujarati Hindus in this group. Indian traders were sometimes referred to as â€Å"Arab traders† because of their dress, as large numbers of them were Muslim. Passenger Indians, who initially operated in Durban, expanded inland, to the South African Republic (Transvaal), establishing communities in settlements on the main road between Johannesburg and Durban. Natal’s Indian traders rapidly displaced small white shop owners in trade with other Indians, and with black Africans, causing resentment among white businesses. | Population, Regional & Linguistic Distribution The South African Indian origin community currently numbers around 1. 15 million and constitutes about 2. 5% of South Africa’s total population of 45. 45 million. About 80% of the Indian community lives in the province of KwaZulu-Natal, about 15% in the Gauteng (previously Transvaal) area and the remaining 5% in the Cape Town area. In KwaZulu-Natal, the major concentration of the Indian population is in Durban. The largest concentrations of Indian settlement are at Chatsworth, Phoenix, Tongaat and Stanger in the Durban Coastal area, which covers approximately 500,000 of the Indian origin community. Pietermaritzburg – noted for its link with Mahatma Gandhi – has a community of approximately 200,000. Smaller inland towns in KwaZulu Natal such as Ladysmith, Newcastle, Dundee and Glencoe make up the bulk of the remaining Indian population. In the Gauteng area, the Indian community is largely concentrated around Lenasia outside Johannesburg and Laudium and other suburbs outside Pretoria. There are also smaller groups in towns in the Eastern Cape and other provinces. Settlement of Indian origin people in a particular area, as with other South African peoples, came about as a result of the Group Areas Act that forced racial division into particular designated areas. According to the figures provided by the Department of Education and Culture, in the Province of KwaZulu-Natal, the linguistic break-up of the Indian community is as follows: Tamil 51%, Hindi 30%, Gujarati 7%, Telugu 6%, Urdu 5% and others 1%. Starting a restaurant in South Africa Product is a key element in the overall market offering. Marketing-mix planning begins with formulating an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable relationships with customers. A company’s market offering often includes both tangible goods and services. Each component can be a minor or a major part of the total offer. At one extreme, the offer may consist of a pure tangible good, such as soap. Toothpaste, or salt—no services accompanying the product. At the other extreme are pure services, for which the offer consists primarily of a service. Examples include a doctor’s exam or financial services. Between these two extremes, however, many goods-and-services combinations are possible, the best examples is â€Å"Restaurant†. A restaurant is an ideal case of a product meets services story and the success of the greater concept as a whole depends on the combined successes or excellence of the entire gamut of offerings right from the food served to the services rendered to the ambience offered. We are not just offering our core Product with an elite Service but we blend it with a rich dining experience, one that would linger on for quite sometime. Now that we have identified the country, learnt about the population and have good statistical information which support the opening of an Indian Restaurant in South Africa, let’s put on the Thinking Hat and do some Brainstorming like a marketers. We have the vast South African Market which is more or less a mixed kind of market with heterogeneous culture. So, at first we need to identify our target market and position our pro-ser-exp (product served in a unique manner to give an experience of lifetime) by the process of S. T. P (i. e. Segmenting, Targeting and Positioning)

Diego Rivera

Diego Rivera: â€Å"Detroit Industry† I was very intrigued by â€Å"Detroit Industry†, a massive mural painted by Mexican Muralist Diego Rivera. The artist depicts a part of history, considering both the working conditions within a major automobile factory of the era and a glimpse of social and political issues on the enormous mural. The â€Å"Detroit Industry† mural consists of twenty-seven panels, and stretches up to twenty-two feet high and seventy-three feet wide; which took eleven months to complete.I sensed life, energy and power as Rivera accomplishes the role as an artist by making brilliant decisions and choices. After analyzing the painting, I was able to depict the real meaning and made a real connection. The mural represents the engine and transmission production for the 1932 Ford V8 at the Ford River Rouge factory in Detroit, MI employing over 100,000 people. Diego Rivera seems to have allowed his fascination with the high production of the power of technology inspire his work. The meaning of the mural challenges society and stirs up controversy and raises issues of class and politics.Many people objected Rivera’s work as he painted workers of different races working side by side Even the commissioning of the artist caused a stir; which was financed by Henry Ford’s son, Edsel Ford. Plus the country was in the midst of the Great Depression and many questioned why a Mexican artist was chosen over an American artist. Today, a sign above the entrance of the Rivera Court reads â€Å"If we are proud of our city’s achievements, we should be proud of these paintings and not lose our heads over what Rivera is doing in Mexico today. †The inner workings of the Detroit Industry illustrate a story of a precise and organized production factory. He makes a point by pointing out the relation between man and machines. In the two big panels, the North and South Walls, Rivera portrays the Detroit industry. In the other two, the elements that make up our industrial development. The top of the side walls signifies the four races that have helped form the American culture. The North Wall has the Indian holding in her hands the iron and the copper elements forming in the earth underneath her, natural products important to the industry.On the right, the Black woman holds coal. The upper right and left panels represent man's technical knowledge. The right-hand panel shows the development and use of vaccines from cattle, sheep and horses. The left-hand panel shows scientist making poisonous gases for combat. The middle center represents the industry, men working together in the production and assembly of motors. The South Wall has the other two races. On the left, the White race, and on the right side the Indian race. They hold in their hands limestone and sand.At the left end is the demonstration of the production of pharmaceutical products. On the right side, chemicals are being made. In the main midd le panel, the final frame and body assembly. The giant press, which stamp out the cars’ bodies, resembles a robot. The West Wall carries the theme of transportation and mechanical power. The figures of birds and the motors of planes are seen on the top. On the side of the door, two long panels show tanks and turbines; which symbolize the making of steam power. Pictures of Henry Ford and Thomas Edison are painted at the foot of the turbines.At the top corners of the East Wall are two female figures which represent agriculture. In the middle panel, forms of animal and plant life, soil and fossils are shown. The artist accomplishes the role of a great artist through the choices and decisions he made while freely expressing the beauty of art and its components. The artist uses a unique representation of lines, form, space, balance, color and harmony. One of the many ways in which the artist uses lines in this mural is through the curves and angles of the panels.Also, the artist u ses a different variety of lines as the curves and angles turn into straight lines as well. The form of the â€Å"Detroit Industry† is a two-dimensional square structure, illustrated by real-life interpretations. The artist uses four walls to express his interpretations of the automobile force in Detroit. Space is demonstrated in the artist’s work as he divides the mural into four walls, the north wall, south wall, west wall, and east wall. A selection of hues is used in his work, which creatively blends in a harmonizing manner. In the first panel, harmony is revealed through the use of color.The artist uses light and dark to meet at the center with flourish. While the right panel can seem motionless, the right side of the panel indicates movement with the use of harmony. In conclusion, Diego Rivera is one of the greatest mural painters of all time. Rivera depicted the mass production industry, which made Detroit famous all over the world and contributed much to the we lfare of the country. I was truly inspired by the artist’s depiction of the automobile industry that created many opportunities for many races during the Great Depression.The artist uses the formal elements to create his artwork such as lines, form, shape, balance, color and harmony. The enormous mural that flow with intense decisions and choices can inspire many just as well as it inspires me. Different methods of art mean diverse things to different people. To me, Diego Rivera's mural, Detroit Industry, is truly an unusual painting. It helps me understand the struggle and the past of the city I call home, the Motor City. Sources: 1. Aquilar Diego Rivera Diego Rivera: â€Å"Detroit Industry† I was very intrigued by â€Å"Detroit Industry†, a massive mural painted by Mexican Muralist Diego Rivera. The artist depicts a part of history, considering both the working conditions within a major automobile factory of the era and a glimpse of social and political issues on the enormous mural. The â€Å"Detroit Industry† mural consists of twenty-seven panels, and stretches up to twenty-two feet high and seventy-three feet wide; which took eleven months to complete.I sensed life, energy and power as Rivera accomplishes the role as an artist by making brilliant decisions and choices. After analyzing the painting, I was able to depict the real meaning and made a real connection. The mural represents the engine and transmission production for the 1932 Ford V8 at the Ford River Rouge factory in Detroit, MI employing over 100,000 people. Diego Rivera seems to have allowed his fascination with the high production of the power of technology inspire his work. The meaning of the mural challenges society and stirs up controversy and raises issues of class and politics.Many people objected Rivera’s work as he painted workers of different races working side by side Even the commissioning of the artist caused a stir; which was financed by Henry Ford’s son, Edsel Ford. Plus the country was in the midst of the Great Depression and many questioned why a Mexican artist was chosen over an American artist. Today, a sign above the entrance of the Rivera Court reads â€Å"If we are proud of our city’s achievements, we should be proud of these paintings and not lose our heads over what Rivera is doing in Mexico today. †The inner workings of the Detroit Industry illustrate a story of a precise and organized production factory. He makes a point by pointing out the relation between man and machines. In the two big panels, the North and South Walls, Rivera portrays the Detroit industry. In the other two, the elements that make up our industrial development. The top of the side walls signifies the four races that have helped form the American culture. The North Wall has the Indian holding in her hands the iron and the copper elements forming in the earth underneath her, natural products important to the industry.On the right, the Black woman holds coal. The upper right and left panels represent man's technical knowledge. The right-hand panel shows the development and use of vaccines from cattle, sheep and horses. The left-hand panel shows scientist making poisonous gases for combat. The middle center represents the industry, men working together in the production and assembly of motors. The South Wall has the other two races. On the left, the White race, and on the right side the Indian race. They hold in their hands limestone and sand.At the left end is the demonstration of the production of pharmaceutical products. On the right side, chemicals are being made. In the main midd le panel, the final frame and body assembly. The giant press, which stamp out the cars’ bodies, resembles a robot. The West Wall carries the theme of transportation and mechanical power. The figures of birds and the motors of planes are seen on the top. On the side of the door, two long panels show tanks and turbines; which symbolize the making of steam power. Pictures of Henry Ford and Thomas Edison are painted at the foot of the turbines.At the top corners of the East Wall are two female figures which represent agriculture. In the middle panel, forms of animal and plant life, soil and fossils are shown. The artist accomplishes the role of a great artist through the choices and decisions he made while freely expressing the beauty of art and its components. The artist uses a unique representation of lines, form, space, balance, color and harmony. One of the many ways in which the artist uses lines in this mural is through the curves and angles of the panels.Also, the artist u ses a different variety of lines as the curves and angles turn into straight lines as well. The form of the â€Å"Detroit Industry† is a two-dimensional square structure, illustrated by real-life interpretations. The artist uses four walls to express his interpretations of the automobile force in Detroit. Space is demonstrated in the artist’s work as he divides the mural into four walls, the north wall, south wall, west wall, and east wall. A selection of hues is used in his work, which creatively blends in a harmonizing manner. In the first panel, harmony is revealed through the use of color.The artist uses light and dark to meet at the center with flourish. While the right panel can seem motionless, the right side of the panel indicates movement with the use of harmony. In conclusion, Diego Rivera is one of the greatest mural painters of all time. Rivera depicted the mass production industry, which made Detroit famous all over the world and contributed much to the we lfare of the country. I was truly inspired by the artist’s depiction of the automobile industry that created many opportunities for many races during the Great Depression.The artist uses the formal elements to create his artwork such as lines, form, shape, balance, color and harmony. The enormous mural that flow with intense decisions and choices can inspire many just as well as it inspires me. Different methods of art mean diverse things to different people. To me, Diego Rivera's mural, Detroit Industry, is truly an unusual painting. It helps me understand the struggle and the past of the city I call home, the Motor City. Sources: 1. Aquilar

The effects of globalisation on an organisation Dissertation

The effects of globalisation on an organisation - Dissertation Example 3 1.3 Project Objectives 6 1.4Research Questions 6 Information Gathering and Accounting/Business Techniques 7 2.0. Information Sources 7 2.1.2 Annual Reports, Summary Financial Statements and Corporate Governance Report 8 2.1.3 Textbooks 8 2.1.4 Internet and Media Sources 9 2.2 Research Methodology 9 2.3 SWOT and PESTLE Analysis 14 2.3.1 Limitations 14 2.4 Ethical Issues 15 Results, Analysis, Conclusions and Recommendations 16 3.0 Results 16 3.1 SWOT Analysis 21 3.2 PESTLE Analysis 25 3.3 Financial Ratio Analysis 27 Conclusion/Recommendations 29 Figure 1 30 List of References 40 Research and Analysis Report The Effects of Globalization on Cadbury Schweppes Plc. Part 1 Project Objectives and Overall Research Approach In terms of business practices, globalization refers to the escalation of the â€Å"internationalization of the production, distribution and marketing of goods and services† (Ali 2000, p. 5). More particularly, globalization is the persistent linking of state econo mies (Ali 2000, p. 5). From the perspective of the business organization, globalization means intense competition which can impact the structure of the organization and the way that it produces and markets its goods and services(Czinkota et al 2009). ... From the consumer’s perspective, globalization means an opportunity to choose from a large assortment of goods and services. This also means that in addition to variety, consumers will benefit from a reduction in prices and an improvement in quality. Cadbury Schweppes Plc provides a case study for the effects of globalization on an organization and the responses that an organization is forced to make. The effect of globalization on an organization as a topic for this research and analysis report is justified because globalization changes the way that businesses operate, strategize and market their products and services. All businesses are either passively or actively impacted by globalization (Johnson and Turner 2010). This means that all businesses are forced to reconsider their focus on domestic markets and focus more on foreign markets. The extent of this focus varies from one organization to another. Size, growth, ambitions, brands, opportunities and a number of variables will dictate the degree an organization shifts it focus to penetration of foreign markets. The relevant factors are demonstrated via a case study of Cadbury. The growth directions of Cadbury’s since its inception 200 years ago justifies an evaluation of the impact of globalization on the organization. As we have already discovered, Cadbury’s started out as a coffee shop of sorts and today it is an entirely different company. It went from serving ready to make drinks to manufacturing chocolates. This research intends to discover the extent to which globalization impacted the expansion of products and how those products have been marketed globally. This research will therefore look at Cadbury’s progression on global markets over

Summary Essay Example | Topics and Well Written Essays - 250 words - 26

Summary - Essay Example Second, he states that in the 1990s, when children in Nepalese f vitamin-A deficiency outbreak, which can be lethal, and health specialists needed people to assist in distributing supplements, the countrys grandmothers, were recruited because it was known that they had both the time to distribute the supplements and the moral authority to ensure children took them. â€Å"In 2005, 48,000 grandmothers were giving-out vitamin A supplements to 3.5 million children nationwide.† Next, Kluger argues that there are several variables that explicate the â€Å"mom-as-health-czar† observable fact. First-and-foremost, it starts with evolution, however it doesnt end there. Females of almost all species spend a lot of energy and time producing young, compared to males and are therefore very much motivated to look after that investment. Finally, Kluger emphasizes that for women, what begins as special treatment to their own healthiness soon extends to the whole family. According to som e health specialists, one reason women may be more accustomed to health-care issues, is plainly that their biology offers them more reason to be. Women experience their years of childbearing and are advised to have habitual health checks. However, Kluger states that father’s involvement in matters of family health-care are supposed to not be minimized; they should also be involved in their families’ health-care; because â€Å"a present-and accounted-for family normally leads-to healthier