Water Recycling Reduces Drinking Water Scarcity Essay

Water Recycling A Regional Administrator named Felicia Marcus once stated, â€Å"Water recycling is a critical element for managing our water resources.† Her statement symbolizes modern technological ideals to increase the reuse of water. Also known as water reclamation, water recycling is the process of extracting previously used water and treating it for reuse. Currently, modern technologies have allowed the application of recycled water to enter many different areas. Reclaimed water is cleaned and redistributed for land irrigation, to recharge ground water, for industrial applications (cooling the water for power plants and oil refineries), for toilet water, to irrigate golf courses and to create artificial snow. By utilizing the many†¦show more content†¦Recycled water not only helps decrease human habitat destruction, it also is considered more effective than natural water for agricultural irrigation. At first, farmers were skeptical of using a previously ‘contaminatedâ₠¬â„¢ water to irrigate their food crops. However, when studied in further detail it was determined that reclaimed water actually contributed to plant growth. The added nutrients in the recycled water improve crop quality and development, without polluting the crops themselves. Farmers and others that use recycled water regularly also appreciate the dependability of receiving the reused water. Use of reclaimed water decreases the chance of future drought and insures farmers a more stable source of water than ever before. In contrast, there are also many problems and questions linked to the reuse of water. Economically, the initial installation to supply recycled water to an area can be expensive, and complicated. Separate pipes and specific labeling is required for all reclaimed water distribution. Another concern in using recycled water is its potential health risks. A study done by three Bay Area scientists was conducted to search for Salmonella, Cyclospora and E. Coli 0157:H7 within water after it had been disinfected in the tertiary stage of recycling. Fortunately the scientists did not find any of the three bacteria within the reclaimed water, furtherShow MoreRelatedThe Scarcity of Water Essay966 Words   |  4 PagesThe procurability of potable water per capita is scarce and is currently diminishing worldwide. Scientific surveys estimate that the Earth’s surface is relatively seventy-one percent water and twenty-nine percent land. Unfortunately, a substantial amount of the seventy-one p ercent of water is salty and non-potable. Only about one percent of the available seventy-one percent can only be utilized for human consumption, without requiring initial desalinization. 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This essay outlines the major problems caused by climate change and evaluatesRead MoreGlobal Water Shortage Problem Essay853 Words   |  4 PagesWater shortage is a global problem by William 8H Water shortage is a problem worldwide - A combination of climate change and poor resource management is leading to water shortages in even the most developed countries. In London, leaks from water mains are wasting 300 Olympic swimming pools worth of water every day whilst southern parts of Europe is becoming drier as a result of climate change and glaciers in the North pole which are a significant source of water, are depleting. Many other countries

Style Over Substance in Truman Capotes In Cold Blood Essay

Style Over Substancenbsp;in Capotes In Cold Bloodnbsp;nbsp;nbsp;nbsp; nbsp; In Murder, He Wrote, William Swanson believes the stylistic techniques employed in Truman Capotes novel In Cold Blood are more memorable than the story itself. For Swanson, Capote not only captures the readers attention with a story about a horrific crime, but his use of diverse voices, sounds, and silences make it an event people will never forget. nbsp; Almost two decades after his initial exposure to Capotes novel, Swanson discovered it was still a brilliant study of crime and punishment being more haunting than ever (32). When Swanson first read the novel, he was more impressed with Capotes audacity and stylistic techniques than†¦show more content†¦In conducting his research for the novel, Capote managed to make friends and sources of the relatives and neighbors of the Clutters and the killers, the lawyers, the police, and Dick Hickock and Perry Smith (33). He did not use a tape recorder or a notebook when speaking with his sources, but relied on his memory to keep the facts straight. nbsp; It was Capotes use of stylistic devices that the novel memorable to Swanson. Capote not only vividly recreated the events leading up to the murders, but he also described in meticulous detail and diamondlike prose the dozens of lives destroyed or altered in the process (33). Capote carefully chose each word he recorded, enabling his readers to encounter the same feelings of despair, grief, and fear the characters experience. But Capotes greatest gift was his ability to listen and then composing what he heard into a symphony of voices, sounds, and silences (33). Swanson heard the voices of the Clutter family pleading for their lives, the sounds from the roar of a twelve-gauge shotgun, and the subsequent silence of an upright, accomplished, and much-admired familys removal from a quiet community (33). nbsp; While other journalists have tried their hand at writing nonfiction novels, none have come close to creating the same psychological and emotional impact of In Cold Blood. In

Case of Satellite Pty Ltd for Contract Act -myassignmenthelp

Question: Discuss about theCase of Satellite Pty Ltd for Contract Act. Answer: Introduction: The present case is based on the law regarding the Contract Act. The subject matter of the question is attracting the provision of offer and acceptance (McKendrick 2014). In the provinces of Australia, the Commonwealth law has been applied and most of the provisions of the Law are follow the law of England. Contract is a legal agreement and has certain elements to fulfil the character of contract. In almost every countrys law, the elements of contract are common in nature. The first requirement regarding the contract is that it should comprised of offer and acceptance (Poole 2016). Valid offer: Offer is a proposal made by a person who has a will to make a contract with others regarding certain materials. It can be stated that the party should has intention regarding the making of contract. However, the contract is only formed when the other person or party accepts the offer (MacQueen and Thomson 2016). The nature of an offer is quite different from the nature of willingness or negotiation. It is stated under the law that the offer should be legally valid to attract the provision of contract. Therefore, it is clear from the facts that those offers cannot be treated as contract if they are not legally inbounded. It has also been mentioned under the law that it is not necessary that the offer has to be made to a specific person. It is a fact that when others accept the offer, it becomes contract. However, there is a provision that gives the offer maker an opportunity to uphold the other party has accepted the offer before the same. It is required that the offer maker should co mmunicate with the other party regarding his willingness about the offer. Cancellation of offer: Therefore, from the above discussion it has been cleared that offer is an indication to make a relation with the other person by way of acceptance regarding the same or refraining from doing anything. It has been mentioned under the law that if the person to whom the offer has been made rejects the same, the offer can be cancelled (Ktz 2017). In this case, there should be clear expression regarding the offer. If the offer could not be accepted within the stipulated period, the offer can be cancelled in that excessively. If there is a situation cropped up, where the offer maker died before the acceptance of the same, the offer will be treated as revoked. Even the action of the parties can also make the contract revoked. In this case, it has been observed that the company has expressly made an offer to the consumer regarding the way of use the CD and the payment regarding the same. It was mentioned clearly and the nature of the offer was legal. Therefore, it can be stated that in this case, the company has made a valid offer. It has been observed in Carlill v Carbolic Smoke Ball Co that if an offer has been posted on the newspaper, it can be stated that the offer has been made to the world at large. Therefore, it can be stated that the company has made a valid offer. Acceptance: When the person to whom the offer has been made has accepted the offer of the maker, the same is regarded as acceptance. An acceptance is made with certain considerations. It has been stated under the law that the acceptance will be valid if the matters that are accepted covers the whole thing as per the offer. It is to be noticed that the subject matter of the acceptance is legally valid (Andrews 2015). The offeree should accept the offer expressly to the offer maker. It is not mandatory that the offer should be accepted anyhow. There shall be certain times specified regarding the same and the acceptance shall be taken place within that period. It was held in McGlone v Lacey 288 F. Supp 662 that silence could not be held as acceptance until his gesture constitute the will of acceptance to the offer maker. It can be stated that the in the case the company has been made an offer to the consumers and the same will be presumed to be accepted when the consumers will buy the same and started to use the same with certain positive mentality. It has been clearly mentioned in the cover page of the CD regarding the terms and conditions of the same and it have been stated that all the consumers who wanted to use the same should maintain the same. Therefore, it can be stated that the consumers who will buy the CD or use the same will accept the offer. Agreement: An agreement is a legal document that has been made between two parties and where the rules regarding the offer and acceptance of the contracted subject matter has been mentioned. It is required that all the terms and conditions of the contracted subject matter should be clearly mentioned in the agreement. It has been stated under the law that the offer must be made to the person and the same should have to be accepted by the other party and the base of the subject matter should be legal in nature (Teggeler et al. 2015). It is to be noted that the nature agreement should be legal to attract the provision of the contract. Therefore, it can be stated that all the contracts are agreement but not all the agreements are contract. An agreement is stated as the meeting of mind regarding the two persons regarding the terms and conditions of the offer and acceptance. It is also to be stated that in the agreement, there shall be an existence of reciprocal duties in between the offer maker and the offeree. However, in this case, it is true that offer has been made and the same will be considered as acceptance if the consumers will be agreed to buy the product, but there is no agreement has been made, as there is no existence of any legal document. Reference: Andrews, N., 2015.Contract law. Cambridge University Press. Cartwright, J., 2016.Contract law: An introduction to the English law of contract for the civil lawyer. Bloomsbury Publishing. Greenwood, C.M., Forest, M., Voisin, G., Gaudreau, H., Kobor, M., MacIsaac, J., McEwen, L.M., Van IJzendoorn, M.H., Meaney, M.J. and O'Donnell, K.J., 2016, November. Agreement in DNA Methylation Levels from the Illumina 450K Array, Across Batches, Tissues and Time. InGENETIC EPIDEMIOLOGY(Vol. 40, No. 7, pp. 639-640). 111 RIVER ST, HOBOKEN 07030-5774, NJ USA: WILEY-BLACKWELL. Ktz, H., 2017.European contract law. Oxford University Press. MacQueen, H. and Thomson, J., 2016.Contract law in Scotland. Bloomsbury Publishing. McKendrick, E., 2014.Contract law: text, cases, and materials. Oxford University Press (UK). Poole, J., 2016.Textbook on contract law. Oxford University Press. Teggeler, M., Schmitz, M., Fink, A., Jansen, J.A. and Pisters, M.F., 2015. Reliability and Agreement of Ultrasonographic Thickness Measurements of the Common Lateral Extensors of the Elbow.Ultrasound in medicine biology,41(6), pp.1592-1598.

Happiness Depends on Us free essay sample

The author of Stumbling on Happiness, Daniel Gilbert, attempts to define the word. With several factors being put into play such as the measuring of happiness, different memories and deferent feelings can vary Gilberts definition from mine. Writing a book with 263 pages based on the topic of happiness, Gilbert shows us his own definition of the word relatively early, Happiness, then, Is the you-know- what-I-mean feeling (35). Do I even have to explain his quote?Because according to Gilbert we already know what he means. On the serious note, Gilbert is trying to make a point that it is extremely difficult to describe this word. He goes on to say that f we were to try and describe this word, we would most likely ditch the idea of using a definition and try and describe it by pointing out examples of what makes us happy. Well then if you go down that route, you are already looking at millions of different possibilities of what makes people happy. We will write a custom essay sample on Happiness Depends on Us or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You can see why It Is so difficult for Gilbert because everyone In this world Is made completely different from one another. Their own definition of happiness or feeling of happiness can range from person to person. The struggle begins when everyone has their own definition of happiness. The exult of them having their own definition of this word occurs since everyone has their own unique life experiences. There is a reason behind everyones definition and the thinking that was put Into It. The first thing that Is put Into their thinking Is the memories that they have. When we want to remember our experience, our brains quickly reweave the tapestry by fabricating-?not by actually retrieving-?the bulk of the information that we experience as a memory (87) Our brains are so intelligent that we remember and associate certain things in either a positive or a negative way. When we recall a memory it affects people in several ways; different memories equal different thinking.In addition to having different memories, people can have different feelings as well. Literally two people can experience the same exact event and can walk away thinking or feeling two;o completely different things. It all depends on how they want to react to something or how they feel about it. Gilbert makes a great point and says, Well, it depends on what we mean by painful (224). Someone can be physically or mentally stronger than the person next to them and can experience a aromatic event and may not have the same effect on them as the other. This all plays a role In how someone will respond to a similar situation or Just affect their When asked what made me happy, I actually had to think hard about what I could say. There are so many things that bring me pleasure and Joy that it is difficult to pinpoint on what makes me happy. It ranges from different people, things, ideas or even life situations. After a while I decided that it wasnt any of that in which makes me happy. It actually relates back to the official dictionary definition of the word, peppiness, the quality or state of being happy.Being happy makes me happy. Now before you go and say that my statement is invalid and does not make any sense, Just think about it. My state of mind is happy when I am happy. I like to think I am a generally happy person and when I am happy, I am happy. Now of course there are things that make me happy, but what actually makes me happy is when I know I am happy. Surrounding myself around similarly happy people, doing things I love like sports and hanging out with people I love like friends and family are things that help e get to the happy state.After reading Gilberts, Stumbling on Happiness, I am convinced that there is no way to physically define the word happiness with a straight forward definition. The word will be defined in many different ways all depending on who is defining it. With life throwing survivable at us every single day we create different memories from our peers. With those memories we create different responses that develop into different feelings. We then measure what happiness really is and ultimately in the end, happiness depends on ourselves.

Italy Geograpy Essays - Italy, Southern Europe, Pasta, Pesto

Italy Geograpy Italy is a country in southern Europe. It is located in the Mediterranean region. Italy is a peninsula that has the Tyrrhenlan Sea to its west, the Adriatic Sea to its east, and the Lonian Sea to its southeast. Austria and Switzerland border Italy to the north. France borders Italy to the northwest. The Capital of Italy is Rome, also the largest city. The official language of Italy is Italian. About 98% of the people in Italy are Roman Catholic. The pope lives in Rome. Italy is 116,320 sq. miles. In 1994 the population estimate was about 57,107,000 (491 per sq. mile). Italy's official name is Repubblica Italiana (Italian Republic). The National Anthem is Fratelli d'Italia (Brothers of Italy). Central and southern Italy have hot summers with day time temperatures that reach 86*F. The winters are mild and daytime temperatures reach 54*F. Northern Italy is slightly cooler in the summer than the rest of the country. However, it is much cooler in winter. The lowest annual amount of rain fall on record in Italy is 18 in. The highest annual amount of rain fall on record is 60 in. Italians pride themselves on their wonderful cooking. For example Naples is known for plain pizza crust and stuffed peppers. Genoa is known for gnocchi al pesto (tiny dumplings with basil and garlic sauce), and trenette (a kind of long, narrow noodle). Italians aremostly famous for wide varieties of pastas and sauces. Italy's form of government is parliamentary democracy. The head of the government is the Prime Minister. The head of the state is a president who is elected by the Parliament for a seven year term. Italy does foreign trade with Germany, France, United States, Britain, and the Netherlands. Italy's major exported goods are clothing and shoes, motor vehicles, machinery, chemicals, and fruits and vegetables. The value of exported goods and services is about $157,102,000,000. Italy's major imports are machinery, petroleum, motor vehicles, textile yarns, and metals. The value of imported goods is about $158,181,000,000. Italy's agricultural chief products are grapes, wheat, beef cattle, hogs, olives,corn, oranges, and tomatoes. Its manufacturing chief products are clothing and shoes, foods and beverages, motor vehicles, petroleum products, machinery, and chemicals. Italy's mining chief products are natural gas, granite, and marble.Italy is a country in southern Europe. It is located in the Mediterranean region. Italy is a peninsula that has the Tyrrhenlan Sea to its west, the Adriatic Sea to its east, and the Lonian Sea to its southeast. Austria and Switzerland border Italy to the north. France borders Italy to the northwest. The Capital of Italy is Rome, also the largest city. The official language of Italy is Italian. About 98% of the people in Italy are Roman Catholic. The pope lives in Rome. Italy is 116,320 sq. miles. In 1994 the population estimate was about 57,107,000 (491 per sq. mile). Italy's official name is Repubblica Italiana (Italian Republic). The National Anthem is Fratelli d'Italia (Brothers of Italy). Central and southern Italy have hot summers with day time temperatures that reach 86*F. The winters are mild and daytime temperatures reach 54*F. Northern Italy is slightly cooler in the summer than the rest of the country. However, it is much cooler in winter. The lowest annual amount of rain fall on record in Italy is 18 in. The highest annual amount of rain fall on record is 60 in. Italians pride themselves on their wonderful cooking. For example Naples is known for plain pizza crust and stuffed peppers. Genoa is known for gnocchi al pesto (tiny dumplings with basil and garlic sauce), and trenette (a kind of long, narrow noodle). Italians aremostly famous for wide varieties of pastas and sauces. Italy's form of government is parliamentary democracy. The head of the government is the Prime Minister. The head of the state is a president who is elected by the Parliament for a seven year term. Italy does foreign trade with Germany, France, United States, Britain, and the Netherlands. Italy's major exported goods are clothing and shoes, motor vehicles, machinery, chemicals, and fruits and vegetables. The value of exported goods and services is about $157,102,000,000. Italy's major imports are machinery, petroleum, motor vehicles, textile yarns, and metals. The value of imported goods is about $158,181,000,000. Italy's

Wilbur and Orville Wright Essays

Wilbur and Orville Wright Essays Wilbur and Orville Wright Essay Wilbur and Orville Wright Essay On December 17, 1903, air power history was made when two brothers, Wilbur and Orville Wright, succeeded in the test of the first powered heavier-than-air flight outside of the town of Kitty Hawk in the American province of North Carolina ( Smithsonian Institution, 2010 ) . Word of this flight would distribute around the Earth and it would be credited as the beginning of the air power industry. Born near Millville, Indiana, in 1867, Wilbur was the first of the brace to come in the universe as the 3rd kid of Milton and Susan ( nee. Koerner ) , with Orville following four old ages subsequently as the 4th kid, being born in Dayton, Ohio. The brothers had an uneventful childhood, but one event that they would remember as the initial flicker of their involvement in flying’ ( Crouch, 2003 ) would be a plaything helicopter’ , based on the work of Gallic aviator Alphonse Penaud, that their male parent brought place from his occupational traveling in 1878. Made from paper and bamboo, the brothers played with it until it broke and so made another to replace it. After they had reached maturity, the state of the United States of America had been in a bike fad due to the innovation of the safety bike. The brothers took advantage of this and during the December of 1896 opened the Wright Cycle Exchange ( U.S. Centennial of Flight Commission, 2003 ) , which was used to supply financess towards their involvement in flight. With intelligence of sailplane flights by three work forces around the mid 1890s, Otto Lilienthal, Samuel Langley and Octave Chanute, and later the decease of Lilienthal in an accident, set in the brothers’ heads, Wilbur wrote to the Smithsonian Institution ( Wright, 1899 ) bespeaking information about astronauticss. After roll uping the mention stuff requested from the Smithsonian, including the plant of Leonardo da Vinci, Lilienthal, Langley and Chanute, every bit good as other beginnings, the brothers studied the plants of their predecessors, detecting the fact that small advancement had been made in astronauticss befo re 1800, despite man’s antique involvement in flight ( Smithsonian Institution et Al ) . The brothers favoured Lilienthal’s scheme, and planned to prove sailplanes before get downing on proving powered flight in order to get the hang control, with the belief that a successful, and safe, flight could be achieved with a dependable method of pilot control. ( Crouch et Al ) Despite holding with Lilienthal’s scheme, they did differ with his manner of control, and were determined to happen something more efficient. An thought that was thought by them to be good is banking, or propensity, likewise to the manner birds fly, every bit good as a bicycler, while leting recovery from leaning from air current. The find of flying warping, which allowed them to accomplish the same consequence, was by Wilbur idly writhing a long inner-tube box at the bike shop’ ( Tobin, 2004 ) . Flying warping was so tested on a five pes biplane kite, in which the warping was controlled via four affiliated cords. In 1900, they went to Kitty Hawk, North Carolina, to get down manned testing of the sailplanes. This location was chosen due to Wilbur bespeaking weather informations from the US Weather Bureau ( Wright, 1903 ) , recommendation from Chanute, its isolation and the fact that it was the closest suited site to Dayton. The sailplanes were based on old sailplane designs, every bit good as their kite. The basic design that was adopted was the Chanute-Herring biplane bent sailplane ( Jakab, 1997 ) . Of the three different designs tested, the first two did non include any kind of tail, due to an wrong premise by Wilbur ( Wright, 1901 ) . The first theoretical account of their sailplanes ( besides referred to as the 1900 sailplane ) was flown like a kite, with few of the trials holding the trade manned, and was ab initio used to prove flying falsifying. Wilbur did make some free glide, nevertheless. The undermentioned twelvemonth brought a new theoretical account of sailplane, with a larger wing country and more trial flights being made to it. The development of the 3rd and concluding sailplane theoretical account, the 1902 sailplane, involved proving 200 different wings in a basic air current tunnel, which led to the find of the benefit of a larger aspect ratio. Finally, the sailplane was built, with a larger flying span once more and now with the inclusion of a rudder to help turning ( Howard, 1988 ) . It besides marked the terminal of the usage of informations gathered by Lilienthal, and alternatively used chiefly data the Wright brothers collected themselves, every bit good as a major milepost in the signifier of accomplishing full control for the pilot. 1903 saw the building of the Wright Flyer, which would be the first powered aircraft to be flown. Using wooden propellors and with a peak efficiency of 82 per centum ( modern wooden propellors have peak efficiency of 85 per centum ) , these were one time once more designed under air current tunnel proving. The engine had ended being built by the machinist of their bike store, Charlie Taylor, after several engine makers failed to run into the brother’s demands ( Crouch et Al ) . This engine was a less sophisticated theoretical account of modern fuel injection systems, and was made from aluminum to maintain weight down. When eventually completed, the Wright Flyer came in at a weight of 274 kgs, sported a 12 horsepower engine and cost less than one thousand dollars ( Tobin et al ) . Come the twenty-four hours of December 14 at their cantonment in the nearby Kill Devil Hills, Wilbur won the coin flip that led him to be the pilot of the first of all time powered heavier-than-air flight, even though the flight merely lasted three seconds and had damaged the trade ( Kelly, 2002 ) . Following flights after fixs had been made, though, had lasted longer, with Orville’s first flight enduring twelve seconds with a distance of 37 meters travelled, and the concluding flight on December 17 measured to be 852 pess ; the clip of the flight was 59 seconds’ ( Kelly, 1943 ) . Those first three seconds of flight, nevertheless, were the most of import, as one of the greatest accomplishments in the history of world was accomplished at that clip. Bibliography Crouch, Tom D.The Bishop s Boys: A Life of Wilbur and Orville Wright. New York: W. W. Norton A ; Company, 2003. ISBN 0-393-30695-X. Wilbur Wright May 30, 1899 Letter to Smithsonian. Smithsonian Scrapbook: Letterss from the Archives. Retrieved: February 25 2014. The Wright Brothers A ; The Invention of the Aerial Age. Smithsonian Institution.Retrieved: February 25 2014. The Van Cleve Bicycle that the Wrights Built and Sold. U.S. Centennial of Flight Commission,2003. Retrieved: February 26 2014. Tobin, James.To Suppress The Air: The Wright Brothers and the Great Race for Flight. New York: Simon A ; Schuster, 2004. ISBN 0-7432-5536-4. Telegram from Orville Wright in Kitty Hawk, North Carolina, to His Father Announcing Four Successful Flights, 1903 December 17 . World Digital Library. 1903-12-17. Jakab, Peter L.Visions of a Flying Machine: The Wright Brothers and the Process of Invention( Smithsonian History of Aviation and Spaceflight Series ) . Washington, D.C. : Smithsonian, 1997. ISBN 1-56098-748-0. Wright, Wilbur. Some Aeronautical Experiments. Western Society of Engineers,September 18, 1901. Kelly, Fred C. , erectile dysfunction.Miracle At Kitty Hawk, The Letters of Wilbur A ; Orville Wright. New York: Da Capo Press, 2002. ISBN 0-306-81203-7. Howard, Fred,Wilbur And Orville: A Biography of the Wright Brothers. New York: Ballantine Books, 1988. ISBN 0-345-35393-5. Kelly, Fred C.The Wright Brothers: A Biography Authorized by Orville Wright. Mineola, New York: Dover Publications, originally published in 1943, 1989. ISBN 0-486-26056-9.

Management Project Essay Example | Topics and Well Written Essays - 1500 words

Management Project - Essay Example The paper includes an in-dept analysis of the four important aspects of management (planning, organizing controlling and leading) in the context of PNR. It also provides a brief description regarding the products and operations of the company. The company overview PNR Private Ltd has been involved in the business of tyres that are mainly used in two wheelers. It produces tyres for two wheelers especially for the motor cycles. It is been almost seven years that the company is manufacturing and selling tyres. Its main customers include some of the local as well as global two wheeler manufacturers. Furthermore, there is a strong network of dealers that sell the products to the individual customers. In the last year PNR’s annual revenue reached almost $100M. However the company’s performance was badly hit by the recent global financial crisis that rocked most of the developed economies in the world especially the US and UK economy. As the demand of cars and bikes was signif icantly lowered due to this global crisis, tyre industry was also remarkably affected. Being a part of this industry PNR also experienced a tough time when its annual revenue was gone down by almost 10% in the year 2008-2009. However, with recovery of global economy PNR has also improved its performance. At present the company employs almost 100 individuals. The management of PNR gives significant importance on the quality and innovation of the product. The company’s main objective is to take the customer satisfaction level to a new high that will help the company to meet its annual target of revenue easily on a regular basis. Over the years ‘Innovation’ has been the key to PNR’s success. The company has plans to invest significant amount of resources in the research and development section. A new production plant with state-of-the art technology and advanced research and development facilities is likely to come up in near future. The company’s visi on is to become the market leader in two wheeler tyre industry by means of high degree of innovation and customer satisfaction. In PNR it is believed that management is a concept that is neither solely science nor solely arts, but it is a blend of both. In the present business world which is intensely competitive, organizations fail to succeed if they do not focus on innovation, research and development. Today, most of the managerial decisions are taken after conducting extensive marketing as well as financial research. If management is looked at from this perspective then it can be considered as more of science rather than arts. However, on the other hand management is also about art of convincing and communicating with the staffs. According to Basu, â€Å"management is getting things done through and with others† (Basu, Business Organisation And Management). This statement reflects that art is an important component of management. The management of PNR admits these facts an d believes that management is the combination of both science and art. The next section provides a clear picture of the four important aspects of management i.e. planning, leading, organizing and controlling in the context of PNR. Planning SWOT Analysis SWOT (Strengths, Weaknesses, Threats and Opportunities) Analysis is a strategic tool that is widely used across all the industry. PNR’s main strength is its strong customer base. Despite